Comments on: It’s All About the Details http://kemplemedia.com/blog/2008/12/17/its-all-about-the-details/ commercial photographer Fri, 12 Mar 2010 14:59:46 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: tim_kemple http://kemplemedia.com/blog/2008/12/17/its-all-about-the-details/comment-page-1/#comment-346 tim_kemple Thu, 25 Dec 2008 07:37:23 +0000 http://kemplemedia.com/blog/?p=244#comment-346 Jakob: I guess that's what I'm getting at... does it matter to a brand if its advertising represents something that is untrue or false? Personally, If I were a company I'd hope that my advertising would build a base and following, not turn people off. Jakob:

I guess that’s what I’m getting at… does it matter to a brand if its advertising represents something that is untrue or false? Personally, If I were a company I’d hope that my advertising would build a base and following, not turn people off.

]]> By: jakob http://kemplemedia.com/blog/2008/12/17/its-all-about-the-details/comment-page-1/#comment-345 jakob Thu, 25 Dec 2008 02:42:24 +0000 http://kemplemedia.com/blog/?p=244#comment-345 haha, the ad made me really laugh- bigfoot on the wall- i guess they distorted her feet in order to find a good place on the rock (for their budgets, they should be able to make a really good photoshop job...this looks like 5 minutes cut and transform into picture) also, her arm position is completely unnatural (aka the "first-time-climbing-and-pulling-my-body-as-close-as-possible-so-i-cant-move-anymore-and-need-all-my-strength"-position) BUT i guess they don't care, because i'm not sure if non-climbers would notice that too (would they even look close to the climber?) Non-climbers would definitely not complain about her soloing, missing chalkbag or body position and just enjoy the view (they might call for a model with smaller feet tough :) ). And real climbers cannot afford this car anyways, so they're not risking to lose potential customers... haha, the ad made me really laugh- bigfoot on the wall- i guess they distorted her feet in order to find a good place on the rock (for their budgets, they should be able to make a really good photoshop job…this looks like 5 minutes cut and transform into picture)
also, her arm position is completely unnatural (aka the “first-time-climbing-and-pulling-my-body-as-close-as-possible-so-i-cant-move-anymore-and-need-all-my-strength”-position)

BUT i guess they don’t care, because i’m not sure if non-climbers would notice that too (would they even look close to the climber?) Non-climbers would definitely not complain about her soloing, missing chalkbag or body position and just enjoy the view (they might call for a model with smaller feet tough :) ). And real climbers cannot afford this car anyways, so they’re not risking to lose potential customers…

]]> By: Aimee http://kemplemedia.com/blog/2008/12/17/its-all-about-the-details/comment-page-1/#comment-343 Aimee Tue, 23 Dec 2008 00:31:39 +0000 http://kemplemedia.com/blog/?p=244#comment-343 i noticed the feet as well :) i noticed the feet as well :)

]]> By: ne2c » Blog Archive » SNOW AT NE2C WORLD HEADQUARTERS!!! http://kemplemedia.com/blog/2008/12/17/its-all-about-the-details/comment-page-1/#comment-339 ne2c » Blog Archive » SNOW AT NE2C WORLD HEADQUARTERS!!! Fri, 19 Dec 2008 22:03:05 +0000 http://kemplemedia.com/blog/?p=244#comment-339 [...] if you’re still stuck in the office, check out our boy Tim Kemple’s blog post from yesterday. As usual he hits the nail on the [...] [...] if you’re still stuck in the office, check out our boy Tim Kemple’s blog post from yesterday. As usual he hits the nail on the [...]

]]> By: tim_kemple http://kemplemedia.com/blog/2008/12/17/its-all-about-the-details/comment-page-1/#comment-338 tim_kemple Thu, 18 Dec 2008 22:38:03 +0000 http://kemplemedia.com/blog/?p=244#comment-338 I agree, I don't Hummer think was trying to buy into the climbing market. But climbing = adventure and I think that's what the newer H3 ads are trying accomplish... restore the idea of the Hummer to its place as a bad ass off road vehicle... not an urban gas guzzler. In general I think enough of the world populous are outdoor and generation y culture (the stuff 15-28 year olds are into) aware that companies can use this to sell stuff just like they use sex to sell stuff. Ha, who knows maybe the adage will become gen y culture sells instead of sex sells.... er, well I can hope. I agree, I don’t Hummer think was trying to buy into the climbing market. But climbing = adventure and I think that’s what the newer H3 ads are trying accomplish… restore the idea of the Hummer to its place as a bad ass off road vehicle… not an urban gas guzzler.

In general I think enough of the world populous are outdoor and generation y culture (the stuff 15-28 year olds are into) aware that companies can use this to sell stuff just like they use sex to sell stuff. Ha, who knows maybe the adage will become gen y culture sells instead of sex sells…. er, well I can hope.

]]> By: Scott Dickerson http://kemplemedia.com/blog/2008/12/17/its-all-about-the-details/comment-page-1/#comment-336 Scott Dickerson Thu, 18 Dec 2008 05:33:47 +0000 http://kemplemedia.com/blog/?p=244#comment-336 The video is amazing in it's own special way, yes. Your post has got me contemplating what it is that the advertisers are drawn to in these adventure sports? Judging by the lack of knowledge shown in the hummer ad, I can't believe they are actually trying to win new customers in the rock climbing world. I'm guessing it's more about the emotions of adventure and connecting with nature which anyone, at some level, is able to identify with in a positive way. It reminds me of the lifestyle imagery that seems to have taken over real estate advertising. Are the other industries going the same route of trying to make their product an integral part of our dream lifestyle? Gotta have that hummer so I can be adventurous and connect with nature! This has probably been discussed to great extent by people more knowledgeable than me in this arena. Interesting, thanks Tim. The video is amazing in it’s own special way, yes.

Your post has got me contemplating what it is that the advertisers are drawn to in these adventure sports? Judging by the lack of knowledge shown in the hummer ad, I can’t believe they are actually trying to win new customers in the rock climbing world. I’m guessing it’s more about the emotions of adventure and connecting with nature which anyone, at some level, is able to identify with in a positive way. It reminds me of the lifestyle imagery that seems to have taken over real estate advertising. Are the other industries going the same route of trying to make their product an integral part of our dream lifestyle? Gotta have that hummer so I can be adventurous and connect with nature!

This has probably been discussed to great extent by people more knowledgeable than me in this arena. Interesting, thanks Tim.

]]> By: brian hockenstein http://kemplemedia.com/blog/2008/12/17/its-all-about-the-details/comment-page-1/#comment-335 brian hockenstein Wed, 17 Dec 2008 20:50:37 +0000 http://kemplemedia.com/blog/?p=244#comment-335 great post! keep the goodness coming.... great post! keep the goodness coming….

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